How to Send Form Data from 123FormBuilder into Salesforce Marketing Cloud Lists?

The 123FormBuilder – Salesforce Marketing Cloud integration allows users to send form data to their Salesforce Marketing Cloud lists, within seconds. Salesforce Marketing Cloud is a digital marketing platform, which focuses on helping marketers to better communicate with their customers, through a system of lists. This integration may be used even by Salesforce Marketing Cloud subusers that have access to a form builder account on 123FormBuilder.

Here’s how you can integrate your web form with the 123FormBuilder – Salesforce Marketing Cloud application:

1. First things first, if you want to use this application, you need to set the Email field from your form as required.

2. Then, go to Set up → Integrations and add Salesforce Marketing Cloud from the list.

3. Provide the username, password and instance identifier of your Salesforce Marketing Cloud account. To find your instance identifier, go to your Salesforce Marketing Cloud account → Setup → Company Settings → Account settings → find SOAP Service Endpoint and copy the string of characters starting with “mc”, as seen below:

Additionally, make sure that the option from Setup → Settings → Security → Security Settings → Enable Username and Password for Web Services – is set to yes.

4. Click on Customize in the application box and associate Salesforce Marketing Cloud fields with 123FormBuilder fields. It’s mandatory that you make these associations:

  • Email
  • Subscriber Key

123FormBuilder - Salesforce Marketing Cloud - Customize

  • Select your Data Extension
  • Map all the required fields

123FormBuilder - Salesforce Marketing Cloud - Customize

5. In Subscriber lists select one or more lists from your Salesforce Marketing Cloud account, to which new contacts will be added at each form submission.

123FormBuilder Salesforce Marketing Cloud Subscribers

6. In Triggered actions select one or more autoresponders from your Salesforce Marketing Cloud account. Users will receive all of the selected autoresponders.

7. Optionally, in Error handling you can add your email address, in case errors occur after submission. If for any reason, the data doesn’t arrive in your Salesforce Marketing Cloud account, you will be notified right away.

This concludes the steps required for setting up the integration. Now, each time someone submits your form, the data will be collected into your Salesforce Marketing Cloud account, in your selected lists.

Important: If you haven’t selected a list in Subscriber lists, you can always find the contact in the All Subscribers section of your Salesforce Marketing Cloud account. Use the search bar to find the added email contact much easier.

Leave a Reply

Your email address will not be published. Required fields are marked *

Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the  FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form for more information. in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

Can't find what you're looking for?