With the 123FormBuilder – Salesforce Marketing Cloud integration you can send form submissions to your Data Extensions in Salesforce Marketing Cloud. All you need to do is have the 123FormBuilder – Salesforce Marketing Could app installed for your form, in the Settings → Applications section. In the Customize lightbox, scroll down through the settings until you meet the Data Extensions subsection.
Associate Data Extensions fields (on the left) with your form fields (on the right). In order for an association to work, both the Data Extensions field and the form field have to be the same type. If none of your form fields have the same validation as one of your Data Extensions field, you will not be able to associate it in the Customize lightbox.
Available field types in Data Extensions are: Locale, Phone, Text, Decimal, Number, Boolean, Email Address and Date. Boolean is specific for checkboxes only.
Hit Save after you have finished all your field associations. From this point forth, all new submissions will be sent to your Salesforce Marketing Cloud account, in Data Extensions.
You can find your entries in Email – Subscribers – Data Extensions.
Note: This feature is independent from the rest of the 123FormBuilder – Salesforce Marketing Cloud integration. This means that if it fails to send form inputs to Data Extensions, the rest of the integration will still work.