What is an online survey? A structured questionnaire conducted over the internet, that the target audience can complete by filling out a form. An online survey is a powerful data collection tool that can be used to gather information about individuals on personal facts, customs, behaviors and opinions. Why not use it to shape your marketing strategy?
We came up with 5 reasons why you should develop your marketing strategy using online surveys and we would like to share them with you:
Describe your perfect customer
What does your perfect customer look like? How does he think? What is his income? How does he talk, walk, eat and breathe? Joking about that last part, but you get the point.
You have to really “know” your perfect customer. Demographics (age, gender, location, education, occupation, income, and so on) and Psychographics ( values, goals, ambitions, motivations, interests, needs, and so on) are the key to finding out more about your perfect customer.
You need to discover what his problems are because your purpose should be solving those problems, offering improved solutions he would be willing to actually pay for. Develop your marketing strategy around that.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”– Steve Jobs
Show your customers that you value their opinions
Creating a routine by using surveys will not only help you gather important information about your customers, therefore getting to know them, but will also show your customers that you value their opinions.
“Your customer doesn’t care how much you know until they know how much you care.”– Damon Richards
Learn from your customers
Use surveys to improve your content or help create future content. Undecided? Thinking about new additions or enhancements? You can ask your customers to come up with ideas or you can give them options and ask them to vote.
“Your most unhappy customers are your greatest source of learning.”– Bill Gates
Find out more about the competition
Asking your customers what other products or services they use and what they like about them will give you ideas for future improvements, how to better compete and differentiate your service from the competition.
“Competitors push you to achieve more.”– M. Cobanli
Don’t jump straight into launching a new product/ service. First, you can run a survey to test your product idea and determine if your product matches your audience goals and needs. Is your product a real solution to their problem?
“It’s not the will to win that matters…everyone has that. It’s the will to prepare to win that matters.”– Paul “Bear” Bryant
Online surveys allow you to collect a large amount of data in a relatively short period of time, can be administered easily and are less expensive than many other data collection techniques.
Feel free to create and conduct your own smart and free online survey using an easy and fun drag & drop interface. With the 123FormBuilder free online survey maker, you can do that.